These three terms are easy to confuse. When planning for a real estate development, here’s how to think about each of these terms: Identity Identity is the visual representation of a brand and identifies a property in its simplest form,…
Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…
Real estate development is a risky endeavor. Developers, architects, engineers, and consultants spend countless hours developing a project, and much of their effort takes place in the public eye. Not only must these teams of professionals involve public officials, planning…
If you are reading this, you’re aware that managing a development process requires exceptional organization and attention to detail. Many projects are the result of months or even years of work and planning. One of the best investments you can…
"The proposed master plan provides a development framework including street circulation, block layouts, building heights, open space amenities, and community facilities. "
OAKLAND, CA, April 21, 2016--- Argus is pleased to announce the opening of Mural. Mural will provide 675 new homes, including 90 affordable rental apartments. “We could not be more excited to have been part of this vital mixed-use project…
OAKLAND, CA, April 21, 2016---Argus announces completion of branding and signage for newly opened for AvéVista Apartments, 68 newly constructed mixed use, multi-family affordable rental apartments on the shores of Oakland, California’s Lake Merritt. Argus, working with their long-time client…
Argus has developed the branding for 588 Mission designed by David Baker Architects. Image: David Baker Architects
Argus is developing the branding for Trammell Crow's Diridon project in San Jose, California.
[Argus talks with clients every month about things that matter.] Argus: What is your favorite thing about your job? LH: Working with smart and motivated people who are all in pursuit of the same mission. I find it incredibly gratifying to…