We often wonder why developers fall short of extending their brands in a space and creating a true sense of place. Especially considering the minimal cost. But before we talk about why some programs fall short, let’s talk about why it…
Think about the saying, “only as strong as its weakest link.” This in no way suggests that affordable housing is inherently the weakest link. The issue is that it can be, and many times is treated as a necessary evil.…
Affordable Housing Week has come to a close here in the Bay Area and I can’t help but reflect on my experiences from the week. We have always been proud to take part in the process of providing not just…
We can't wait to tell you more about this piece by Martin Webb, and we will as soon as we are able. Martin is an installation artist who says this about his work: "My work comes from thoughts about people, places,…
Argus to help BRIDGE revitalize Ocean View Apartments in Pacifica, California, a Senior residence. Photo: BRIDGE Housing
As we discussed in our last post, the proper branding of real estate developments provides authenticity, reflects the flavor of the location and surrounding community while providing an identity that community members are eager to embrace. Although a number of…