The Most Radical Thing a Place Can Be Is Real
The most enduring places share a quality that may be difficult to name but is immediately felt: they are unmistakably themselves. Their identity is not applied like a coat of paint — it runs through the architecture, the public spaces,…
Naming Matters: How Strategic Branding Reduces Affordable Housing Bias
Affordable housing projects face a tough crowd. Mention these developments at a community meeting, and suddenly, everyone’s bracing for problems that may or may not exist. It’s ironic—developers will lose sleep over amenities and landscaping, but when it comes to…
3 Things You Don’t Know About Wayfinding for Your Development
Within the realm of Affordable Housing, Corporate Branding, and Real Estate Branding lies an often overlooked aspect—wayfinding. This isn't just about directional arrows and signage; it’s a hidden gem that holds sway over our emotional connection to a place. Here’s…
Thirty years ago Sunnydale residents asked for a gym; it’s finally happening
More than 30 years ago Drew Jenkins and his teammates from the Sunnydale basketball squad donned their jerseys and went down to City Hall to ask for something most San Francisco kids took for granted: a gym for their neighborhood…