Martin Webb: The Artist behind the Mural at MURAL
Argus hired local artist, Martin Webb (on the right, pictured with Argus Principal, Jeff Breidenbach) to design and build a 20 x 20 foot mural using reclaimed wood for the lobby of BRIDGE Housing development, "Mural," located at McArthur Station,…
“St. Joseph’s in Oakland: A Labor of Love”
Principal, Jeff Breidenbach, talks about the importance of branding and curating artwork for BRIDGE Housing's St. Joseph's Family and Senior Housing in Oakland. Learn more about our work for this project here.
1101 Connecticut Opens in Potrero Hill
Argus is proud to have developed branding and wayfinding for 1101 Connecticut, an affordable housing development that represents the first vertical construction phase of the HOPE SF Potrero master plan in San Francisco.
Launching a New Identity at Potrero Hill: Block X
When it comes to crafting the vision for a new home community, we start with the residents, the builder team and directly involve the community. We know when we create an identity for people to call “home”, it provides the…
3 Ways Planning Your Brand Strengthens Your Team
Jeff Breidenbach writes on brand and wayfinding, 3 Things, each month. Property branding’s has an influence on the development team. Here are operational impacts that may not be top of mind. Provides Meaning The ultimate goal of property branding is…
3 Guiding Principles Form Vision for St. Joseph’s
The award-winning St. Joseph’s campus in Oakland succeeded through three guiding principles, used to create a clear vision for the properties in this diverse campus, on which was built a highly effective brand platform: Connection: Connecting a community of people…
Why Community Outreach is Integral to a Development’s Brand
If you start with the premise that research and outreach form the foundation of success when developing a property, community outreach is the cornerstone of that foundation. Future residents and community members yearn to connect with where they live and…
Identity, Branding and Vision: What You Need to Know
These three terms are easy to confuse. When planning for a real estate development, here’s how to think about each of these terms: Identity Identity is the visual representation of a brand and identifies a property in its simplest form,…
3 Critical Ways Branding Helps Real Estate Developers
Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…