Launching a New Identity at Potrero Hill: Block X
When it comes to crafting the vision for a new home community, we start with the residents, the builder team and directly involve the community. We know when we create an identity for people to call “home”, it provides the…
Argus Connects a San Francisco Community Through Branding
Branding is essential today as start-ups and established companies alike strategize how best to present themselves to the public, client and customer. When Argus was hired by BRIDGE Housing to name, design the identity, signage, artwork and overall branding strategy…
Trend Reports: What You Should Know
I admit it. Trends reports are as interesting to me, as they are to most designers. It’s interesting to see what others are doing and certainly, most everyone wants to know about the latest trends. At the same time, I…
3 Ways Planning Your Brand Strengthens Your Team
Jeff Breidenbach writes on brand and wayfinding, 3 Things, each month. Property branding’s has an influence on the development team. Here are operational impacts that may not be top of mind. Provides Meaning The ultimate goal of property branding is…
3 Guiding Principles Form Vision for St. Joseph’s
The award-winning St. Joseph’s campus in Oakland succeeded through three guiding principles, used to create a clear vision for the properties in this diverse campus, on which was built a highly effective brand platform: Connection: Connecting a community of people…
Why Community Outreach is Integral to a Development’s Brand
If you start with the premise that research and outreach form the foundation of success when developing a property, community outreach is the cornerstone of that foundation. Future residents and community members yearn to connect with where they live and…
3 Critical Ways Branding Helps Real Estate Developers
Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…
PRESS RELEASE: “Mural” Opening Presents Stunning Entry Mural
OAKLAND, CA, April 21, 2016--- Argus is pleased to announce the opening of Mural. Mural will provide 675 new homes, including 90 affordable rental apartments. “We could not be more excited to have been part of this vital mixed-use project.…
PRESS RELEASE: Branding Launched for Oakland’s AvéVista Apartments.
OAKLAND, CA, April 21, 2016---Argus announces completion of branding and signage for newly opened for AvéVista Apartments, 68 newly constructed mixed use, multi-family affordable rental apartments on the shores of Oakland, California’s Lake Merritt. Argus, working with their long-time client…