Within the realm of Affordable Housing, Corporate Branding, and Real Estate Branding lies an often overlooked aspect—wayfinding. This isn't just about directional arrows and signage; it’s a hidden gem that holds sway over our emotional connection to a place. Here’s…
Argus hired local artist, Martin Webb (on the right, pictured with Argus Principal, Jeff Breidenbach) to design and build a 20 x 20 foot mural using reclaimed wood for the lobby of BRIDGE Housing development, "Mural," located at McArthur Station,…
Principal, Jeff Breidenbach, talks about the importance of branding and curating artwork for BRIDGE Housing's St. Joseph's Family and Senior Housing in Oakland. Learn more about our work for this project here.
Argus is proud to have developed branding and wayfinding for 1101 Connecticut, an affordable housing development that represents the first vertical construction phase of the HOPE SF Potrero master plan in San Francisco.
When it comes to crafting the vision for a new home community, we start with the residents, the builder team and directly involve the community. We know when we create an identity for people to call “home”, it provides the…
