Argus is proud to have developed branding and wayfinding for 1101 Connecticut, an affordable housing development that represents the first vertical construction phase of the HOPE SF Potrero master plan in San Francisco.
When it comes to crafting the vision for a new home community, we start with the residents, the builder team and directly involve the community. We know when we create an identity for people to call “home”, it provides the…
Jeff Breidenbach writes on brand and wayfinding, 3 Things, each month. Property branding’s has an influence on the development team. Here are operational impacts that may not be top of mind. Provides Meaning The ultimate goal of property branding is…
The award-winning St. Joseph’s campus in Oakland succeeded through three guiding principles, used to create a clear vision for the properties in this diverse campus, on which was built a highly effective brand platform: Connection: Connecting a community of people…
If you start with the premise that research and outreach form the foundation of success when developing a property, community outreach is the cornerstone of that foundation. Future residents and community members yearn to connect with where they live and…
These three terms are easy to confuse. When planning for a real estate development, here’s how to think about each of these terms: Identity Identity is the visual representation of a brand and identifies a property in its simplest form,…
Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…
Real estate development is a risky endeavor. Developers, architects, engineers, and consultants spend countless hours developing a project, and much of their effort takes place in the public eye. Not only must these teams of professionals involve public officials, planning…
If you are reading this, you’re aware that managing a development process requires exceptional organization and attention to detail. Many projects are the result of months or even years of work and planning. One of the best investments you can…
"The proposed master plan provides a development framework including street circulation, block layouts, building heights, open space amenities, and community facilities. "