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3 Things You Don’t Know About Wayfinding for Your Development

Within the realm of Affordable Housing, Corporate Branding, and Real Estate Branding lies an often overlooked aspect—wayfinding. This isn’t just about directional arrows and signage; it’s a hidden gem that holds sway over our emotional connection to a place. Here’s a glimpse into three facets that deserve the spotlight. Here are the points to keep top of mind.

1. It’s Part of the Brand

Wayfinding isn’t merely an afterthought; it’s an integral part of your brand’s soul. It’s the expression of a space’s personality, woven into its very fabric. Imagine it as the brand’s spokesperson, influencing how users perceive and connect with a space on an emotional level. Just like a brand’s identity style and messaging, wayfinding elements like color schemes, typography, and materials should resonate cohesively. It’s not just signage; it’s storytelling in spatial form.

2. ADA Compliance isn’t Wayfinding

ADA (Americans with Disabilities Act) compliance is crucial, but it’s not the alpha and omega of wayfinding. While signs with braille and information icons are essential for inclusivity, effective wayfinding goes beyond, encompassing identity signage, directional aids, experiential signages, and more. It’s about creating an environment that guides, informs, and elevates the user experience beyond mere accessibility.

3. The Make or Break Factor

Ever been in a space that felt eerie or confounding to navigate? Chances are, poor wayfinding was to blame. Wayfinding isn’t just about functionality; it’s about sculpting an environment that’s welcoming and unforgettable. When overlooked, it’s akin to adorning a space with bare minimum signage—creating confusion, discomfort, and possibly even safety hazards. The difference between a cherished space and one to avoid often lies in the intricacies of a thoughtful wayfinding design.

Unlocking the potential of wayfinding isn’t just about aesthetics; it’s about crafting an experience that speaks volumes about your development’s ethos. It’s the fine line between a space that beckons with open arms and one that leaves visitors cold and indifferent.

What is your experience with wayfinding your development?  Want to know more?  Leave me a note, I would love to hear from you – Jeff Breidenbach

Since 1996, Argus has helped clients bring their brand to life and attract the right audience through communication strategy, environmental design and digital products. We focus primarily in the real estate and non-profit markets.  For more information, contact the Argus team at (415) 247-2800.

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