Branding is essential today as start-ups and established companies alike strategize how best to present themselves to the public, client and customer. When Argus was hired by BRIDGE Housing to name, design the identity, signage, artwork and overall branding strategy…
[Argus talks with clients every month about things that matter.] Argus: What is your favorite thing about your job? TE: Working with so many different people who are experts in their field, both internally and externally. I love learning new…
Argus is excited to announce the launch of a new brand for Desert Silicon. Through a careful evaluation of the marketplace and interviews with leadership, Argus developed a brand platform and customer-centric, e-commerce website for pioneer, Desert Silicon, which communicates…
Each month, Argus talks with a client about industry challenges, advice for newcomers and why they love what they do. Argus: What is your favorite thing about your job? CM: Telling stories that move people to take meaningful action. Argus: What would…
Have you ever been curious about the thoughts and insights of local leaders, luminaries who may be in or outside your own industry? We've got you covered. Over the next few months, Argus will introduce you to a different professional…
I admit it. Trends reports are as interesting to me, as they are to most designers. It’s interesting to see what others are doing and certainly, most everyone wants to know about the latest trends. At the same time, I…
Wayfinding influences how we feel about a place. Here are the points to keep top of mind. It’s Part of the Brand Perhaps because signage is installed as part of the construction package or is specified as part of an…
Jeff Breidenbach writes on brand and wayfinding, 3 Things, each month. Property branding’s has an influence on the development team. Here are operational impacts that may not be top of mind. Provides Meaning The ultimate goal of property branding is…
The award-winning St. Joseph’s campus in Oakland succeeded through three guiding principles, used to create a clear vision for the properties in this diverse campus, on which was built a highly effective brand platform: Connection: Connecting a community of people…
