These three terms are easy to confuse. When planning for a real estate development, here’s how to think about each of these terms: Identity Identity is the visual representation of a brand and identifies a property in its simplest form,…
Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…
Real estate development is a risky endeavor. Developers, architects, engineers, and consultants spend countless hours developing a project, and much of their effort takes place in the public eye. Not only must these teams of professionals involve public officials, planning…
SAN RAMON, CA December 7, 2016 - Parents, kids, stakeholders and Kids’ Country staff, leaders and Board members celebrated at the brand launch party with Argus principal, Jeff Breidenbach. “We now have a brand that truly reflects our dynamic after-school…
EMERYVILLE, CA October 5, 2016 - Argus, LLC, a branding agency, is pleased to announce American Graphic Design Awards for two annual reports. Graphic Design USA recognized Argus for their work on behalf of BRIDGE Housing Corporation, for the 2014/2015…
We meet regularly with prospective clients who wish to discuss a new website or website update. Often, they are focused on technology, graphics and user interface. Whatever the reason their website is not working as well as it could, it…
If you are reading this, you’re aware that managing a development process requires exceptional organization and attention to detail. Many projects are the result of months or even years of work and planning. One of the best investments you can…
"What is the “right” way to die? We’re experiencing a zeitgeist moment about that." - Courtney E. Martin for the New York Times.
"The proposed master plan provides a development framework including street circulation, block layouts, building heights, open space amenities, and community facilities. "
OAKLAND, CA, April 21, 2016--- Argus is pleased to announce the opening of Mural. Mural will provide 675 new homes, including 90 affordable rental apartments. “We could not be more excited to have been part of this vital mixed-use project.…