The award-winning St. Joseph’s campus in Oakland succeeded through three guiding principles, used to create a clear vision for the properties in this diverse campus, on which was built a highly effective brand platform: Connection: Connecting a community of people…
BERKELEY, Calif. - March 27, 2017 - PRLog -- Leadership, employees and stakeholders of Berkeley Lights celebrate the launch of a new brand-focused website which tells their story: the partnership of science and engineering, to transform the lives of individuals…
If you start with the premise that research and outreach form the foundation of success when developing a property, community outreach is the cornerstone of that foundation. Future residents and community members yearn to connect with where they live and…
These three terms are easy to confuse. When planning for a real estate development, here’s how to think about each of these terms: Identity Identity is the visual representation of a brand and identifies a property in its simplest form,…
Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…
Real estate development is a risky endeavor. Developers, architects, engineers, and consultants spend countless hours developing a project, and much of their effort takes place in the public eye. Not only must these teams of professionals involve public officials, planning…
SAN RAMON, CA December 7, 2016 - Parents, kids, stakeholders and Kids’ Country staff, leaders and Board members celebrated at the brand launch party with Argus principal, Jeff Breidenbach. “We now have a brand that truly reflects our dynamic after-school…
EMERYVILLE, CA October 5, 2016 - Argus, LLC, a branding agency, is pleased to announce American Graphic Design Awards for two annual reports. Graphic Design USA recognized Argus for their work on behalf of BRIDGE Housing Corporation, for the 2014/2015…
We meet regularly with prospective clients who wish to discuss a new website or website update. Often, they are focused on technology, graphics and user interface. Whatever the reason their website is not working as well as it could, it…
If you are reading this, you’re aware that managing a development process requires exceptional organization and attention to detail. Many projects are the result of months or even years of work and planning. One of the best investments you can…