Jeff Breidenbach writes on brand and wayfinding each month. Property branding plays a positive role in development for many reasons, but here are a few important ways that may not be top of mind. Adds Professionalism to the Property Portfolio…
OAKLAND, CA, April 21, 2016--- Argus is pleased to announce the opening of Mural. Mural will provide 675 new homes, including 90 affordable rental apartments. “We could not be more excited to have been part of this vital mixed-use project.…
OAKLAND, CA, April 21, 2016---Argus announces completion of branding and signage for newly opened for AvéVista Apartments, 68 newly constructed mixed use, multi-family affordable rental apartments on the shores of Oakland, California’s Lake Merritt. Argus, working with their long-time client…
[Argus talks with clients every month about things that matter.] Argus: What is your favorite thing about your job? LH: Working with smart and motivated people who are all in pursuit of the same mission. I find it incredibly gratifying to…
Think about the saying, “only as strong as its weakest link.” This in no way suggests that affordable housing is inherently the weakest link. The issue is that it can be, and many times is treated as a necessary evil.…
Affordable Housing Week has come to a close here in the Bay Area and I can’t help but reflect on my experiences from the week. We have always been proud to take part in the process of providing not just…
As we discussed in our last post, the proper branding of real estate developments provides authenticity, reflects the flavor of the location and surrounding community while providing an identity that community members are eager to embrace. Although a number of…
For nonprofit organizations, fundraising is an ongoing part of the game plan. Organizations can use the same old formulas to devise complex strategies, launch elaborate campaigns and spend huge amounts of time and resources coming up with a variety of…