Berrett-Koehler Publishers strives to create a world that works for all, which was the driving inspiration behind the redesign of the website. Our strategic focus was to creating a compelling environment which evokes interaction between community members and optimizes two-way traffic through efficient distribution of content for a world that has specific expectations for web-based information.  Additionally, the redesign resulted in an increase in community interaction by drawing in users and allowing them to reach their desired destinations efficiently, while also inspiring them to explore and interact more through personalized recommendations based on user behavior.