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News Release: Kids’ Country Brand Launch Celebrates STEAM Learning

SAN RAMON, CA December 7, 2016 –  Parents, kids, stakeholders and Kids’ Country staff, leaders and Board members celebrated at the brand launch party with Argus principal, Jeff Breidenbach.

“We now have a brand that truly reflects our dynamic after-school and enrichment programs, our professionalism and the expertise that is at the core of our organization. Working with Argus kept us clearly focused on our goals and the results are amazing. We could not be more proud of our new brand.” notes Stacey Litteral, executive director of Kids’ Country.

Kids’ Country is an afterschool environment that helps fill the learning gaps in public education. The programs are STEAM-centric (Science, Technology, Engineering, Art and Math), enriching children’s public-school education with focus on sciences and the arts.

Kids’ Country is an organization that has been operating for over 30-years and was founded by a group of parents who were passionate about quality care for their children before and after school. The organization has deep experience in education and childcare and is a trusted member of the community at large. You can learn more about Kids’ Country by visiting

“Kids’ Country is an impressive organization, and our focus is to align their brand with their mission and values,” said Breidenbach. “We are celebrating the brand launch, but also the culmination of the in-depth, collaborative process we specialize in to uncover the brand potential.”

In working with Kids’ Country, Argus gathered input from stakeholders such as parents, staff and board members to understand the current perceived value, as well as uncover opportunities to educate audiences.  From those insights, the firm developed a communication’s platform to clearly articulate what Kids’ Country is all about, how the programs and enrichment courses are different from the other competitors in the area, and to clearly communicate the full range of the program’s offerings.  The brand platform includes a competitive analysis, mission statement, positioning, tagline, identity evolution/tagline, website, collateral, site signage, and graphics package.

About Argus

Since 1996, Argus has helped clients bring their brand to life and attract the right audience through communication strategy, environmental design and digital products. We focus primarily in the real estate and non-profit markets. For more information, contact Stephanie Wade, (415) 247-2800.

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