About The Project
After immigrating to San Francisco in 1990, Margaret created hand-loomed knitwear in and began selling her creations to local boutiques. Within a year she was discovered by Barneys and the orders multiplied. The knitwear line grew into a full collection, which led Margaret to open her first retail store at San Francisco’s Claude Lane.
Margaret’s collections evolve from a design sensibility that marries luxury with the effortless chic found in California. Margaret personally oversees the creation of her knits and sportswear, from initial design, selection of the finest yarns and cashmere, and production, to ensure the quality for which she is known.
Argus consults with and designs for Margaret O’Leary on a regular basis to support the evolution of the brand, design advertising, product packaging, retail website user experience, signage and outreach. We have evolved the main identity, created an identity for men’s line, Liam O’Leary, and developed an emblem for Margaret’s brand. Everything we do is meant to reinforce the richness and style of her clothing in a clean and sophisticated way, while focusing on her knitwear as the star.