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About the Project:

Insight Housing’s mission is ensuring that everyone in their community has a home through supportive, equitable, and sustainable housing solutions. 

Argus worked with Insight Housing (formerly Berkeley Food & Housing Project) to rebrand the organization to align more closely with its future vision. We began the process by gathering input from stakeholders across the community, including clients, partner organizations, staff, board of directors, donors, funders, and industry professionals. Our investigation guided the development of a brand platform and the elevation of the organization’s distinct assets. 

Argus developed the new name and tagline and finalized both through stakeholder engagement. Insight Housing puts it best, “the name reflects our programmatic growth and geographic expansion, and we believe it captures the spirit and ethos we have built over the past 50+ years.” We brought the brand to life through logo design and a suite of vibrant graphic elements. The architectural nature of the “ih” mark represents the sharing of insight to build a better future for all. The logo represents people coming together to “get it done!” The tagline conveys a commitment to building sustainable solutions through partnerships and pursuing the mission.

Insight Housing’s work is cause for celebration. The new website reflects the organization’s spirited and motivated “can-do” culture. Bright colors and graphic patterns form an engaging backdrop to all Insight Housing offers—and it’s a lot. Ultimately, our vision was to show Insight Hosuing’s impressive leadership role in “Good neighbors making great communities.”

Our Services:

• Communications Audit
• Brand Platform Development
• Naming
• Tagline
• Identity
• Website
• Brand Standards