SNAPkids

SNAPkids empowers children with special needs to exercise, swim, connect with others, make friends, and enjoy the gifts of childhood through a community based and accessible adapted aquatics program.

Argus guided SNAPkids through a phased process for solving brand challenges, starting with research, interviews, and competitive analysis to develop a clear understanding of the organization’s goals, objectives, audiences, like-minded organizations, and challenges. The information gathered formed the basis for the brand strategy and brand assets including positioning, personality, messaging, and visual palette. Argus developed a tagline and visual identity to help the organization communicate in a fresh and professional way, bringing the brand to life. Ultimately, we combined design elements to create a website homepage that allows for more information, registration, volunteering, and donations both on the desktop and mobile phone. All are geared towards engaging audiences to clearly articulate what makes SNAPkids so special and important.

The new branding and website highlights volunteers and swimmers working together. SNAPkids believes each of their swimmers has a light that shines brightly and that they deserve to be respected and included to exercise, play, and have fun!