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About The Project

Foothill Farms is a 138-unit senior rental apartment community located on a former commercial parking lot in northeastern Sacramento.

Argus developed the Foothill Farms identity to support this resort-like senior residence with amenities such as bocce courts, a swimming pool, and community garden within a gated community. The identity integrates both the “F’s” in “Foothill Farms” and the stonework that decorates much of the exterior of the building. The color palette for the identity and signage incorporates warm, rich earth tones, as well as natural landscape tones. The roughness of the identity and Foothill Farms font also directly link to the natural lines of the stonework.

The interior signs at Foothill Farms bring the outdoors in with applied imagery that reflects the landscaping at the site. Tall grasses surround the site and are used on the interior signage to give the interior a natural feel. Our scope included sign programming, design and project management of all interior and exterior wayfinding signage, including vehicular and ADA compliant signs.

Our branding services help business leaders clearly communicate their company's value, align their teams, and connect with the right audiences to excel at what they do.

Copyright Argus, 2019

1552 Beach Street, Unit N
Emeryville, CA 94608
415-247-2800