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About the Project

SOLAMAX lenses by ZEISS deliver comfortable all day wear for those needing near and far vision every day. Argus was challenged with visually and verbally articulating the field of vision available in the smaller lens Sola provides eyeglass wearers. Argus developed the tagline, “The biggest near, by far,” and combined detailed and broad imagery to communicate the lens’ benefits. We applied the brand to a wide range of items including advertaising and trade show graphics.

Our Services:

• Communications Audit
• Brand Identity
• Advertising
• Trade Show Exhibit Panels
• Packaging

Our branding services help business leaders clearly communicate their company's value, align their teams, and connect with the right audiences to excel at what they do.

Copyright Argus, 2019

1552 Beach Street, Unit N
Emeryville, CA 94608