Argus worked with Phoenicis to brand the company, including developing a brand platform to guide the execution of creative. Once complete, we designed a new identity to communicate the depth of Phoenicis’ collaborative approach and the life-encompassing nature of inflammatory disorders.
We developed a roll-based website architecture to present information within a website designed to illustrate the human side of the disorders Phoenicis addresses. Dermatological diseases affect more than the skin, the largest organ. They involve a person’s whole life and every aspect of one’s ability to live normally. The branding Argus developed illustrates that Phoenicis addresses this complexity and has excellent potential to improve the lives of those suffering from these painful diseases.
• Communications Audit
• Brand Platform Development