Pharmacyclics, an AbbVie Company based in Silicon Valley, faced the critical challenge of effectively conveying its brand essence, mission, and accomplishments to diverse stakeholders in an ever-evolving landscape of scientific advancements and organizational growth.
Dynamic Brand Adaptability for Evolving Science:
To address the challenge of staying relevant in the face of rapid scientific changes, Argus developed a strategy for dynamic branding. This involved the creation of easily updatable wall graphics and wayfinding signage across the campus. These installations not only narrate the story of Pharmacyclics’ patient-centric mission but also allow for the seamless swapping of panels to accommodate new achievements and scientific breakthroughs.
Agile Human Resources Integration:
In line with the adaptable branding strategy, the human resources classroom was transformed by integrating movable branded walls and interactive tools. This aided in employee onboarding by providing an immersive experience aligned with the organization’s culture and values.
Holistic Branding Communication Framework:
Argus established a comprehensive approach to ensure cohesive and consistent brand communication. This involved developing brand standards that maintain coherence across the diverse materials Argus created, such as the corporate website, instructional and patient videos, Town Hall materials, employee gifts, campus graphics, wayfinding signage, and commemorative gifts.
Through these strategic solutions, Pharmacyclics successfully navigated the challenge of maintaining a dynamic and adaptable brand presence, effectively communicating its patient-first mission, scientific achievements, and organizational values to internal and external stakeholders.
• Communications Audit
• Brand Platform Development
• Patient Videos
• Environmental Graphics and Wayfinding
• Brand Standards