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About the Project:

Marea Alta, developed by BRIDGE Housing, is located on a former BART parking lot adjacent to the San Leandro BART Station. Marea Alta includes 115 rental apartments, as well as more than 240 below-grade parking spaces for BART patrons. Marea Alta was constructed with an innovative design-build modular process to increase project efficiencies.

This modular technique is being used again for the second phase of the master-planned site, “La Vereda,” San Leandro Senior Apartments, 85 affordable apartment homes for seniors. Argus designed each property to be unique, but have some similar visual styles so the two buildings are similar, yet unique.

Marea Alta

Through our first phase of research, we found that this area had a strong history of business, and was an industrial and framing center on the West Coast. The San Leandro Creek and Marina influenced a water theme and the idea of bringing new life to the former parking lot. We created the name, Marea Alta, which means rising tide — “A rising tide raises all boats.”

The Spanish Mediterranean design of the building, tiles and color scheme informed the logo, signage and artwork. We designed the exterior identity logo out of wrought iron to support the Spanish Mediterranean style.

La Vereda

La Vereda Senior Apartments are located adjacent to Marea Alta and is connected by a path through the property’s courtyard.

The name means pathway, with the idea that the path to the new property is like a pathway to a new life.

Like La Vereda, the Spanish Mediterranean design of the building, tiles and color scheme informed the logo, signage and artwork. The exterior identity logo is also made out of wrought iron to support the Spanish Mediterranean style and add similar visual features to coordinate with Marea Alta.

Our Services:

• Communications Audit
• Brand Platform Development
• Naming
• Identity
• Wayfinding Signage
• Artwork

Our branding services help business leaders clearly communicate their company's value, align their teams, and connect with the right audiences to excel at what they do.

Copyright Argus, 2019

1552 Beach Street, Unit N
Emeryville, CA 94608
415-247-2800