La Vereda, developed by BRIDGE Housing, is located on a former BART parking lot adjacent to the San Leandro BART Station. The property offers 85 affordable apartment homes for seniors. La Vereda was constructed with an innovative design-build modular process to increase project efficiencies and is located adjacent to Marea Alta. The properties are connected by a path through the property’s courtyard.
The name means pathway, with the idea that the path to the new property is like a pathway to a new life.
Like Marea Alta, the Spanish Mediterranean design of the building, tiles and color scheme informed the logo, signage and artwork. The exterior identity logo is also made out of wrought iron to support the Spanish Mediterranean style and add similar visual features to coordinate with Marea Alta.
• Communications Audit
• Brand Platform Development
• Wayfinding Signage