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About the Project

Kids’ Country helps fill the learning gaps in public education through STEAM and before and after school programs and camps. Argus worked with Kids’ Country to rebrand the organization and reflect its ongoing commitment to providing the best enrichment possible. This was critically important as the organization was also about to embark on a capital campaign for a world-class Science and Art Center.

The organization has been operating for over 30-years and was founded by a group of parents who were passionate about quality before and after school care for their children. Kids’ Country is fully accredited and has deep experience in education and childcare and is a trusted member of the community at large. The programs are STEAM-centric (Science, Technology, Engineering, Art and Math), enriching children’s public-school education with focus on sciences and the arts.

We began the process by interviewing key audience groups and auditing the organization and competition, as well as current outward facing communications to fully understand Kids’ Country’s opportunities and challenges. It was important to communicate that Kids’ Country enhances a child’s education and goes well beyond the minimum of providing safe and exciting childcare.

Our scope of work included creating a brand platform, mission statement, identity, tagline, print collateral, activity guides, van graphics, identity signage, annual report and website. Argus is also leading the communications effort for the upcoming Kids’ Country Center for Arts and Sciences campaign and implementation.

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