Challenge
Juntos Fruitvale, a new space created for the Fruitvale community, results from collective efforts and community spirit. Located in the heart of the Fruitvale Transit Village, it offers offices, meeting spaces, and event spaces, providing various resources to support Oakland’s creative entrepreneurial forces, which need some room to grow.
Argus was challenged to develop a logo for the organization that reflects the vast diversity of cultures in the area. In addition, Juntos Fruitvale needed a website to introduce its new space and allow the community to reserve space. Finally, it was essential to identify the building with signage and wayfinding.
Solution
Argus created a welcoming, dynamic, and multicultural logo that integrates colors and patterns associated with the area’s different cultures. This logo is not just a symbol, but a dynamic representation of the diverse and vibrant community of Fruitvale.
When developing the website, Argus organized it to not only introduce the space but also showcase the unique business community in Fruitvale and highlight services offered to small businesses. The site is set up with a simple, intuitive navigation that instills confidence and reassurance, making it easy to find what you are looking for when visiting.
Icons, patterns, and colors draw from the logo, and the homepage uses active iconography and patterns to reflect the lively feel of the Fruitvale neighborhood.
• Identity
• Website
• Site and building identity signage